#Most populous us states driver
#Most populous us states registration

When considering hauling capacity and terrain, four-wheeled pickups are sometimes the only viable solution for workers to get to a wellhead. In Texas and Oklahoma, and even in Pennsylvania, expansion of the oil and gas industry as well as other energy projects, including renewables, has created strong demand for F-Series pickups.Īs my Foolish colleague Matt DiLallo pointed out in October of last year, fracking - the processing of injecting high pressure fluids into the ground in order to fracture rock and retrieve oil or natural gas - in the shale regions of the Midwest and Pennsylvania has yielded an incredible demand for pickups. The truth, though, appears to lie with increasing demand from three industries.

#Most populous us states driver

The common perception is that inclement weather or rugged terrain would be the primary driver of pickup sales. But what is it about these markets that attracts consumers to the F-Series?

That's a sizable chunk of change, making these markets critical to Ford's success. Three industries fueling F-Series growth A quick observation of the above data is that Ford's five most important states comprised nearly 35% of total F-Series sales last year.

#Most populous us states registration

Based on Polk Automotive's total registration data from each state, here are the five that generated the greatest number of new F-Series registrations in 2013: With that end in mind, I approached Ford this past week with the idea of uncovering which five states generated the greatest number of F-Series sales last year - and the company graciously obliged. If investors can understand the driving force behind the demand for F-Series, then they'll have a better read on the pickup line's growth potential. But for investors in Ford, it pays to dig deeper in order to understand what it is about the F-Series that makes consumers buy. Last year's sales data tells that story clearly. Perhaps even more impressive is the fact that F-Series sales accounted for 81% of all Ford brand truck sales, 32% of Ford's total domestic vehicle sales in 2013, and almost single-handedly outpaced the 793,279 Ford brand cars sold during the year.įive states critical to Ford's F-Series Ford has made some smart strategic moves with its F-Series pickups when it comes to design, fuel efficiency, hauling capacity, and price. In 2013, Ford saw sales of its F-Series catapult higher by 18.3% to 763,402 units, a gain of more than 118,000 pickups from the prior year. operations, nothing is more important to its success than its F-Series pickups. Nothing is more important to Ford's success However, when we're talking about Ford's U.S. It's a testament to the company's pricing and design, as well as the improving reliability and value of its vehicles. According to Polk Automotive, a subsidiary of IHS Automotive, Ford has been the top name for automotive brand loyalty for four years running. In addition to sleek styling and innovation, Ford also has done a marvelous job at retaining customers. The Mustang, for example, remains about the best bang for your buck among vehicles with 300 horsepower that you can buy for under $30,000. It's relied on technological innovations to add luxuries to the cabins of vehicles and improve gas mileage, while also managing to keep prices at attractive levels for its consumers. Over that time period, Ford moved from being a struggling domestic automaker to a thriving global brand. Though the auto industry may be cyclical, automaker Ford ( F 3.89%) and its now-former CEO Alan Mulally deserve a pat on the back considering how much of a 180 the company made over the past decade.